The Lead Time Overview report provides insight into booking behavior by analyzing lead times and comparing them to last year, helping to optimize strategies and pricing based on booking patterns.
The Lead Time Overview report in RevControl provides a detailed analysis of booking lead times for your property, comparing the current year’s data with that of the previous year. This report is essential for understanding booking behavior and adjusting your pricing strategy accordingly.
Where to find it?
You can find the Lead Time Overview report under Reports > Insights > Lead Time Overview in RevControl.
What do you see in the Lead Time Overview report?
- RN On the Books: This chart shows the number of room nights (RN) on the books, divided into different lead time categories (e.g., 1 day, 2-3 days, 4-7 days, etc.). The dark blue bars represent the current year’s data, while the light blue bars represent the data from the same period last year.
- Room Revenue On the Books: This chart visualizes the room revenue based on the lead time of bookings. Similar to the RN chart, the dark blue bars show the current year’s revenue, and the light blue bars show the previous year’s revenue for the same period.
- ADR On the Books: The Average Daily Rate (ADR) is also displayed, with comparisons between the current year and the previous year. The ADR is categorized by lead time, helping you identify trends in pricing and booking behavior.
How to use the Lead Time Overview report?
- Compare Lead Times: Analyze how the lead times for bookings this year compare to last year’s, and identify any shifts in booking patterns.
- Adjust Pricing: Use the insights from lead time comparisons to adjust your pricing strategy, ensuring that your rates are competitive and optimized for different lead time categories.
- Strategic Planning: Apply the knowledge gained from this report to plan promotions, manage inventory, and adjust pricing based on the timing of bookings.