Competitor index
The Competitor Index helps you position your hotel in relation to its competitors. RevControl uses criteria such as star rating, review score, condition of the hotel, and location. This positioning forms the basis for the competitor-based rate recommendation.
You can configure the Competitor Index by period. Within each period, the location score and selection of active competitors can also differ by weekday.
Where can you find the Competitor Index?
In RevControl, go to:
Settings > Rates > Competitor Index
At the top of the page, you will also find:
- Show Inactive to display inactive competitors.
- Competitors to view and edit general competitor information.
How is the Competitor Index structured?
The page consists of a default configuration and separate periods.
Default
The Default configuration is used for days that do not have a separate Competitor Index.
Click Configure to open the default settings. For each competitor and weekday, you can see:
- whether the competitor is active;
- the location score;
- the calculated ranking.
Use Default as the base configuration for regular weeks and periods that do not require different positioning.
Periods
The available periods and their start and end dates are displayed below Default. A period can have its own Competitor Index, overriding the default configuration.
Click Configure next to a current or future period to open its settings.
Historical periods are marked as expired and can no longer be changed.
On the right-hand side of the page, you can:
- navigate to another month using the calendar;
- find a period using Search periods;
- open period management through Manage Periods.
Managing general competitor information
Click Competitors at the top of the page to open the competitor set. Use the search field to find a specific competitor.
Click the pencil icon next to a competitor to edit:
- Stars: the hotel’s star classification.
- Review score: its current review score, for example from Booking.com.
- Built/renovation: an assessment of the hotel’s condition or renovation level.
For example, a Built/renovation score of 5 represents excellent condition, while a score of 3 represents average condition.
Caution: changes to these competitor details apply across all periods. Only the location score and active selection are configured by period and weekday.
Configuring the Competitor Index
When you open Default or a period, a table appears with columns for Monday through Sunday.
Criteria
Each competitor displays the following general criteria:
- star rating;
- review score;
- Built/renovation.
These details are managed through Competitors and remain the same across all periods.
Active
Use Active to determine whether a competitor is included in the competitor-based rate recommendation for a particular weekday.
For example, you can:
- include a business-oriented competitor only on weekdays;
- activate a leisure competitor during the weekend;
- exclude a competitor on days when its rates are unusually high, low, or unreliable.
Make sure your own hotel is active on every relevant day. If you deactivate your own hotel, RevControl cannot calculate a competitor-based recommended rate for that day.
Location
Use Location to assess each competitor’s location from the guest’s perspective for every weekday.
Consider factors such as:
- distance from the city centre;
- proximity to businesses or corporate areas;
- nearby restaurants and entertainment;
- accessibility;
- on-site facilities such as a restaurant, wellness facilities, or parking.
The location score can differ by weekday. For example, a hotel may be attractive to business guests during the week but less relevant to leisure guests at the weekend.
Ranking
RevControl automatically calculates the Ranking using the configured criteria and location score.
Because Active and Location can differ by weekday, a competitor may have a different position on Monday than on Saturday.
The ranking provides a visual overview of your competitive position. It cannot be edited directly: you influence it through the underlying criteria, location scores, and active selection.
All competitors initially carry equal weight. The scores indicate which hotels are positioned closer to your property and which are further away.
Copying settings between weekdays
Each weekday has arrows that let you copy that day’s values:
- use the left arrow to copy them to the previous day;
- use the right arrow to copy them to the next day.
This is useful when several weekdays require the same configuration. For example, configure Monday first and then copy its values to Tuesday and Wednesday.
Overriding Default for a period
When configuring a period, you can enable Override default Competitor index.
- When Override is disabled, RevControl uses the Default configuration for days without their own Competitor Index.
- When Override is enabled, you can create a different configuration for that period.
Use the copy button at the top to copy the values from Default. You can then adjust only the weekdays or competitors that should differ.
Saving your changes
The following options are available at the bottom of the configuration window:
- Reset: discard changes that have not yet been saved.
- Save & Review: save the changes and use the review option.
- Save: save the configuration immediately.
The buttons become available after you make a change.
Recommended workflow
- Open Competitors and check each competitor’s star rating, review score, and Built/renovation value.
- Configure Default as the basis for regular days.
- Open a current or future period when different positioning is required.
- Enable Override default Competitor index.
- Copy the values from Default if required.
- Configure Active and Location for each weekday.
- Check the automatically calculated ranking.
- Save your changes with Save or Save & Review.
Period-specific settings are especially useful when your competitor set or market position changes due to seasonality, events, holidays, or a different mix of business and leisure guests.