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What does the "Market demand" mean?

Market Demand in RevControl indicates the overall demand in the city or region where your hotel is located. This percentage (0–100%) is imported from our rate shopping provider and serves as a general indicator of market demand.

The Market Demand metric in RevControl reflects the overall demand in the city or region of your hotel. This percentage, ranging from 0 to 100%, is imported from our rate shopping provider, who also retrieves competitor prices from Booking.com or another selected OTA.

While we do not have full insight into how this percentage is calculated, we assume it is based on factors such as the number of available hotels and room types. Although we cannot guarantee its accuracy, the Market Demand percentage can be used as a rough indicator:

  • A high percentage generally suggests high demand.

  • A low percentage generally indicates low demand.

Please note that due to the lack of transparency in the calculation method, we do not incorporate this percentage into our forecast and recommended rate calculations. We aim to provide transparent advice, and relying on an uncertain metric could compromise that transparency.